Do you like your job? Do you like piles of money? Do you want more ca$h money to stuff into your pockets? If you answered yes to any of these questions, please keep reading. While we can't promise what your CEO will do for you for being the best kick-ass marketer on the face of the earth, we can promise that if you adopt a video plan into your marketing strategy, you'll see great results at the bottom line.
STATS DON'T LIE
Let's start with stats.
- 70% of marketers think video works better than any other medium
- Internet users spend 88% more time on websites with video
- 64% of consumers are more likely to buy a product after watching a video about it.
- 74% of all internet traffic within 2 years will be video
- Millennials prefer video communication over any other type of content.
Simply put, video is absolutely one of the best ways to communicate with your audience. Video is one of the most powerful mediums to create messages. It’s how we see the world beyond us. Produced and distributed appropriately, video builds continuity, excitement, and improves brands and conversion altogether. And furthermore, it's steadily becoming the preferred medium of communication for Millennials and the majority of the world. Check out our insights on Millennials in our last blog post. However, just 24% of companies today use online video for audiences. I'm sure they like piles of money too, but video as a core part of strategy could have a profound impact on business today. Trust us...it will. Brands are starting to catch up. Are you?
We don't just create videos. We create compelling stories. We've produced videos for nearly 90% of our clients. Our in-house video production is a cornerstone. That means we do everything from strategy to creative concepts, production, post-production, A/B testing and distribution. And we work with video influencer partners to create original influencer videos. But it's our storytelling that sets us apart. Storytelling is the fundamental way human beings communicate and share experiences. It's a springboard for emotion, brand affinity, just plain old liking something.
Our video production starts with a deep dive to understand the audience and value proposition, then we apply a custom filter of storytelling to get you closer to your audience, compelling them to take action. There's a big difference between a product video, and a product video with a story. Let your imagination fly.
If you're looking for a partner (to achieve superstar marketer status and) to bring your thoughts to life, connect with us. We'd love to get a conversation started and bring FRESH thinking to your brand.