Millennials are challenging the status quo within marketing and advertising--forcing new tactics within the industry. There has been so much reported, researched and written about the habits of this generation. But one thing stands out: the significant adoption of social media into their lives.
Millennials barely watch television but sleep with a mobile under their pillows. For them, the mobile device is an extension of the body, mind, mouth and heart. Socializing and connecting is in the palm of their hand. Whether it is through Facebook, Snapchat, Instagram, Pinterest, Tumblr or Yelp--starting a conversation has never been more instant. These social media sites allow millennials to like, hashtag, repost and share content. They are given the freedom to create their own online archive.
But what aesthetics are millennials actually looking for in social media? Here's what our research and work tells us:
- Mobile content
- Consistent themes, both written and visually
- Clear and accurate content that is impartial
- Various viewpoints and recognizable names
- High quality videos and photos
- Brands with a sense of community
- Interactive platforms
These qualities attract Millennials. They help to deliver concise, digestible messages and create a personal experience online. When crafting any content, to engage your millennial audience it helps to keep the following in mind:
- Reveal the human side of your company
- Write short status updates (recommended under 100 characters)
- Respond to each comment or post on your page promptly
- Produce content that is relevant to your audience/followers (know who they are)
Brands need to act like Millennials to attract them. In doing so, brands reduce the distance from themselves to their customers. That gap is now replaced with a personal connection the customer feels towards the brand.
Questions? Give us a buzz or send us an email. We’d love to discuss our insights and what’s worked for us.