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Your Most Important Video: The Anthem


Your Most Important Video: The Anthem

Video is a foundational offering at Minty Fresh. For us, it's interesting to reflect on the types of videos that people ask us to work on.  Typically we work with established "start-up" brands all the way up to Fortune 20 companies, and we do a variety of work for them in video and beyond. But when it comes to creating video, the most important video that we create for our clients is something we call the "Anthem" video. 


Many folks would call the anthem video a homepage video. But there are so many ways to use this particular video (social, email, event, pre-roll) that we choose to call it an anthem. This video communicates the story of your brand, what you stand for, and why others should believe in you in the short span of 30-90 seconds. It's your elevator pitch, your masterpiece, your everything. If the world blew up and aliens discovered our lost civilization thousands of years later, this video would be the crown jewel informing them of who we were as a people and what we stood for (or at least how awesome our brands are). The anthem video has the chance to "make you", and that's why we're talking about it today. 


In short, an anthem video is the best way to do two things:

  1. Engage your audience in a story that connects them emotionally to your brand.
  2. Sell your products or services or brand value proposition in a direct and unique way.

Because it's video, it can be delivered in a myriad of ways, like:

  • sharing on social media,
  • front and center on the website for quick and optimized engagement,
  • embedded in email blasts for increased engagement,
  • shared with YouTube to run as pre-roll for particular content,
  • played on big screens at conferences or small booth spaces to capture attention and let viewers learn without engaging salespeople directly.  

The list is truly limitless, which means the ROI is extraordinary. With ROI that's passed across multiple outlets and platforms, it's a no-brainer that starting with this type of video is one of the smartest choices a company can make.

We'd be delighted to share our experiences and results in creating Anthem videos for our clients and bring great ROI to you as well in the video field. Reach out to us, and let's get a conversation started.  Thanks for reading and keep it FRESH.