Think back to the first time you heard "Content is king." If you're like me, it was a really exciting moment when we knew that brands could be more than billboards and TV ads. To keep things FRESH and growing at your brand, we recommend doubling down on content creation & content marketing.
Long ago, content surpassed being "king", passed Oprah-status--now it's just how things are done. Kind of like blue jeans--which exploded when they first came out--today it's just how we do casual. Over the last decade, we've seen an explosion in all types of content shared across the web. Because of that, it's been easy for some brands to lose sight of how big of a game-changer content strategy and content marketing are.
STATS DON'T LIE
- 90% of consumers say content is useful
- 50% of consumer internet time is spent engaging with custom content
- Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets
- Buyers complete nearly 57% of the buying process before talking to sales
Since our inception, we've operated as a content marketing agency. At the high end, we start with Content Strategy. With Content Strategy as the foundation, brands can build more effective websites, platforms, and individual pieces of marketing content that solve for customer needs. Content Strategy directly supports your marketing and sales goals, weaves together a cohesive and consistent story over time, and keeps customers coming back. Most importantly, having a content strategy is one of the best ways to measure marketing ROI.
Next, we get to work creating the optimal types of content that will resonate with your audiences. Some of our clients find video to be the most effective means to drive two way conversations and engagement. Others find whitepapers and eBooks help close the gap between curiosity and conversion when it comes to their customers. Whatever the type of creative output, we do it all in-house, focusing first on creating great content that shares a beautiful story or message and keeps customers moving forward in the buyer and brand affinity journey.
If you're looking to up the ante on driving engagement, connect with us. We'd love to sit with you and share our experiences in creating content for some of the most successful brands in the world. Until next time, keep things FRESH.