Every brand needs a story
Let’s start with imagining that your company/organization is a person. Your brand is how that person communicates to the world. So if your brand was at a party, how would it come off to other people who are there? Would it be the boring guy in the corner? The sleaze ball at the bar? The charming, funny woman in the red dress? Someone else?
Whether it's brand voice, development, guidelines, personas or anything else you're looking for, we start by researching the category, business, products, company culture, and competition independently. Then we collaborate with you to turn rough landscape sketches into a detailed directions for the future.
What makes us different?
The human being is a storytelling animal. For countless centuries, whether it was in-person conversations, campfire epics, speeches, novels, paintings, films, or even dance, we’ve ordered and presented our view of the world through a description of a situation involving characters, actions and settings. Storytelling is how we package our ideas to ensure that they’re coherent, persuasive, and memorable. Is your brand telling a coherent story? If so, what’s it about? If not, perhaps it should start now. Contact us today. We'd love to get to know your brand better.